Branche Boissons - Agrial
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
























  

  

	Agrial

  
  
  

	
	
	
  






  

  
Our division

Beverage

Thanks to the passion of our cider fruit producer farmer members, we group together activities of production, transformation and marketing of beverages (french ciders, ciders, juices, beers and soft drinks) and apple-based products (compotes and vinegars), in France and abroad.

 

 

Our Beverage division in some key figures
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cider fruit producer farmer member in Brittany and Normandy

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tonnes of apples collected in 2022

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processing sites in France and abroad

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employees

Lend back cachet to the cider

As the French leader in cider with the Écusson, Loïc Raison and Kérisac brands, our Beverage division is committed to the revaluation of cider in France. The offer is reviewed and all products are redesigned by the cellar masters of the cider factories in accordance with cider-making traditions.

Our brands offer a variety of ciders, from Brut to Rosé, from Organic to Anglo-Saxon style ciders, as well as ranges in individual packaging for aperitif and out of home consumption. All these products are sold in supermarkets, as well as in restaurants, bars and brasseries. Our cider brands: Loïc Raison, Écusson, Kerisac, Viard, Bayeux, La Mordue.

  • No. 1

    in cider in France with our Écusson, Loïc Raison and Kérisac brands

Our juice and soft drinks business

In parallel with our cider-making activity, we develop and produce recipes to make the most of the production of our cider fruit producer farmer members and to ensure that they have long-term outlets.

We produce fruit drinks with our brands Danao, Sunny Delight and traditional apple juices for the French catering industry sold under the brand name La Passion du Verger.

In addition, we also produce and market soft drinks (sodas, lemonades) with our brands Breizh Cola, Maison Bellot, or Bel Normande.

  • 7.6%

    value market share in fresh juices (Danao + Sunny Delight - Nielsen CAM P02 2023 Total Circuits)

Apples that export internationally

Established in France, we have also developed strongly internationally through the acquisition of other companies in the United States and the United Kingdom.

In 2012 in California, we acquired Manzana, a company specialising in the manufacture of 100% organic apple compotes, vinegars and juices.

In 2016, we acquired Seattle Cider, a company producing cider for the American market.

Finally, in 2018, we acquired Aston Manor, the UK’s leading independent cider maker.

  • 5

    international processing sites (2 in the USA and 3 in Great Britain)

  • 70%

    of turnover is generated internationally each year

The production and collection of apples

Our division is based on a production and collection of nearly 130,000 tons of cider fruit, 98% of which comes from the orchards of our farmer members, mainly in Normandy and Brittany.

Our consultants specialised in arboriculture of the farmers’ organisation “Apples for processing” accompany Agrial’s farmer members from the choice of varieties to the management of the harvest, including advice on the use of inputs or the implementation of pilot schemes for a production that is ever more respectful of nature and mankind.

  • 80%

    organic, PDO or AOC apples

  • 6

    arboriculture consultants

Responsible commitments to sustainable development

Our committed cider fruit producer farmer members produce quality apples while preserving biodiversity through the development of alternative, environmentally friendly methods. They use more gentle apple protection products in a reasoned manner, via daily support from specialist advisors.

Find out more about the commitments made by our apple producers who are members of the Co-operative by clicking here!

  • 289

    apple growers who are members and signatories of the specifications

  • 4 000

    hectares of orchards

Sector
brands

Discover the brands of our Beverage division, which provide millions of consumers with apple-based ciders, ciders, juices, beers and soft drinks, compotes and vinegars every day.

See our brands
See also
Division
Dairy
Discover
Take a look at our offers!

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