Our division
Fresh Produce
Our Fresh Produce division in some key figures
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vegetable farmer members
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tonnes of vegetables sold
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tonnes of Florette brand products sold worldwide every day
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processing sites in 10 countries
The packaged fresh vegetables market: the 1st range
On a daily basis, our vegetable farmer members are supported in their work by the Co-operative’s Vegetable FO, which helps them to improve their performance, proposes the implementation of environmentally friendly practices and invests in tools and processes to improve the value of their production.
Our Priméale brand mainly packages and markets carrots, lettuce, leeks and potatoes. It also offers asparagus, radishes, garlic, onions, shallots, cabbage, celery, turnips, etc. The brand also offers regional ranges such as carrots from Mont Saint-Michel or asparagus from the Landes.
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97,000
tonnes of vegetables provided by our farmer members
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50
producers of the Vegetables FO engaged in the HVE approach
The fresh produce ready-to-use market: the 4th range
For 35 years, the Florette brand, a forerunner in bagged salads, has been listening to consumers to offer varied and innovative ranges on the European market. In addition to its range of salads and raw vegetables, Florette also offers ready-to-eat fruit, healthy solutions for aperitifs, easy-to-cook vegetables and meal salads. Florette also works for restaurant chains such as McDonald’s.
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208,000
tonnes of Florette brand products sold worldwide each year
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18
production sites in 4 countries
The soups and fresh purées market: the 5th range
For more than 25 years, the Créaline brand has been bringing out the best in the vegetables grown by our farmer members through its tasty and natural soups and purées. Créaline uses 100% natural ingredients to offer consumers the best of vegetables every day of the year. Thanks to its fresh, ready-to-eat solutions, Créaline makes it easy to reconnect with the good taste of vegetables.
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1
processing site based in Lessay (Normandy)
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30
years of expertise and know-how for healthy and tasty recipes
An internationally oriented sector
Our Fresh Produce division is expanding internationally, where it now generates half of its turnover. In addition to Europe, it is present in Africa (Morocco and Senegal) with Priméale United.
With more than 60 production and processing sites in 10 countries in Europe and Africa, Agrial’s Fresh Produce division is a major player on the fresh vegetables market. It sold 746,000 tonnes of fresh vegetables and fruit in 2022, in the supermarket, catering and food service channels.
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746,000
tonnes of vegetables sold in 2022
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10
countries we operate in
Our sustainable development commitments
Since 2019, our Fresh Produce division has been committed to reducing the environmental impact of its packaging, with the 3R Policy (Reduce, Recycle, Reuse) which is based on the principles of eco-design and circular economy.
In terms of reduction, we are now very proud to announce that we have reached the significant milestone of 1,000 tonnes of packaging saved!
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1,000
tonnes of packaging saved since 2019
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i.e. 2,000
tonnes of CO2eq reduction in emissions
Sector
brands
Discover the brands of our Fresh Produce division, which offer millions of consumers delicious products every day in the supermarket, restaurant and food service channels.
