From field to fork
Vegetables
Carrots / lettuce field
?
Florette, Priméale and Créaline, Agrial’s Fresh Fruit & Vegetable brands, sell nearly 772,000 tons of vegetables per year. Agrial is supplied by member or partner farmers committed to responsible farming approaches, operating in 32 production areas in France, Europe and Africa. Most farmers apply the Global GAP or LEAF standards to reduce the use of phytosanitary products and fertilisers
- 100% of Florette lettuce farmers, partners or members, are LEAF certified.
- 87% of the producer organisation’s farms for all crops are Global GAP certified (2016 data).
Agrial cooperative
?
Agrial’s Vegetable producer organisation federates 160 farmers in the north-west of France. Agrial helps its members implement better performing and more environmentally friendly farming practices: technical, business and administrative advice, alternative co-financing techniques and precision tools like satellite systems.”
Vegetable stations without silo
?
Priméale sorts and packs fresh vegetables for supermarkets, industry and the catering industry. In France, 80% of vegetables supplied to our Florette and Priméale factories come from less than 200km away
?
To reduce the environmental impact of our transport, as well as training the drivers in eco-driving methods, the Inter Légumes transport company, part of Agrial’s Fresh Fruit and Vegetable division, puts an additive in the fuel which helps reduce carbon emissions.”
Florette and Créaline factories
?
Florette sorts, washes and packs ready-to-eat fresh vegetables. Since 1984, Florette has sold ready-to-use bags of lettuce.
Créaline specialises in ready-to-eat fresh vegetable soups and purées.
Concerned with preserving resources, Agrial’s Fresh Fruit & Vegetable division is working hard to reduce its water consumption by 10% by 2025.
Supermarkets and catering
?
Florette, Créaline and Priméale offer different formats for eating fresh vegetables all year round, with assortments and practical packaging containing just the right amount to avoid wasting food. Agrial’s Fresh Fruit and Vegetable division products can be seen in the burgers and salads sold by several fast-food chains.
?
Nothing goes to waste. Vegetables that are unsuitable for human consumption are sold for animal feed or offered to local farmers free of charge as green waste for their compost, biogas plant to produce energy or to feed their animals.
Food industries and others
?
Agrial’s Fresh Fruit & Vegetable division supplies food industries and other industries with fresh vegetables. Agrial supplies carrots, leeks, asparagus, cabbage and celeriac which do not meet the supermarket standards of appearance but which have all their healthy properties and flavour. These sorted products are used to produce soups, grated vegetables, flavourings... 15 to 20% of vegetables supplied to Primeurs de France (Priméale), including 20,000 tons of carrots, are used for alternative products.
Consumers
?
Recipes and assortments from Florette, Créaline and Priméale change throughout the year to follow the seasons.
Priméale has different PGI products such as sand-grown asparagus from Les Landes and carrots from Créances.
Créaline’s soups and purées are made with 100% natural ingredients, with no preservatives.
Florette is developing ranges of fresh fruit and vegetables that are very practical to eat.
Simple and tasty, a lovely fresh Florette lettuce, a warming stew of Priméale vegetables or a delicious Créaline purée bring wonderful colours to the table.
Farms
Carrots / lettuce field
?
Florette, Priméale and Créaline, Agrial’s Fresh Fruit & Vegetable brands, sell nearly 772,000 tons of vegetables per year. Agrial is supplied by member or partner farmers committed to responsible farming approaches, operating in 32 production areas in France, Europe and Africa. Most farmers apply the Global GAP or LEAF standards to reduce the use of phytosanitary products and fertilisers
- 100% of Florette lettuce farmers, partners or members, are LEAF certified.
- 87% of the producer organisation’s farms for all crops are Global GAP certified (2016 data).
Agrial cooperative
?
Agrial’s Vegetable producer organisation federates 160 farmers in the north-west of France. Agrial helps its members implement better performing and more environmentally friendly farming practices: technical, business and administrative advice, alternative co-financing techniques and precision tools like satellite systems.”
Vegetable stations without silo
?
Priméale sorts and packs fresh vegetables for supermarkets, industry and the catering industry. In France, 80% of vegetables supplied to our Florette and Priméale factories come from less than 200km away
?
To reduce the environmental impact of our transport, as well as training the drivers in eco-driving methods, the Inter Légumes transport company, part of Agrial’s Fresh Fruit and Vegetable division, puts an additive in the fuel which helps reduce carbon emissions.”
Florette and Créaline factories
?
Florette sorts, washes and packs ready-to-eat fresh vegetables. Since 1984, Florette has sold ready-to-use bags of lettuce.
Créaline specialises in ready-to-eat fresh vegetable soups and purées.
Concerned with preserving resources, Agrial’s Fresh Fruit & Vegetable division is working hard to reduce its water consumption by 10% by 2025.
?
Nothing goes to waste. Vegetables that are unsuitable for human consumption are sold for animal feed or offered to local farmers free of charge as green waste for their compost, biogas plant to produce energy or to feed their animals.
Supermarkets and catering
?
Florette, Créaline and Priméale offer different formats for eating fresh vegetables all year round, with assortments and practical packaging containing just the right amount to avoid wasting food. Agrial’s Fresh Fruit and Vegetable division products can be seen in the burgers and salads sold by several fast-food chains.
Food industries and others
?
Agrial’s Fresh Fruit & Vegetable division supplies food industries and other industries with fresh vegetables. Agrial supplies carrots, leeks, asparagus, cabbage and celeriac which do not meet the supermarket standards of appearance but which have all their healthy properties and flavour. These sorted products are used to produce soups, grated vegetables, flavourings... 15 to 20% of vegetables supplied to Primeurs de France (Priméale), including 20,000 tons of carrots, are used for alternative products.
Consumers
?
Recipes and assortments from Florette, Créaline and Priméale change throughout the year to follow the seasons.
Priméale has different PGI products such as sand-grown asparagus from Les Landes and carrots from Créances.
Créaline’s soups and purées are made with 100% natural ingredients, with no preservatives.
Florette is developing ranges of fresh fruit and vegetables that are very practical to eat.
Simple and tasty, a lovely fresh Florette lettuce, a warming stew of Priméale vegetables or a delicious Créaline purée bring wonderful colours to the table.